Sales Insights Overview
The Sales Insights page gives you a data-driven look at the income and expenses directly associated with your product sales. General ledger entries are excluded unless they’re tied to a specific product, keeping your focus on the key numbers that drive your sales success.
The insights page allows you to filter by date range. By default, it displays data for the last 7 days, but you can choose from various preset ranges like today, last 30 days, or year to date. You can also define a custom date range to view a specific snapshot in time. This flexibility helps you track both short-term activity and long-term trends.
By focusing on key sales metrics, the page helps you identify profitable sourcing methods, optimize your pricing strategies, and evaluate marketplace performance so that you can make more informed business decisions.
Gross sales
Gross sales represents the total revenue from all completed sales transactions and includes buyer paid shipping costs. It provides a high-level view of how much revenue your sales are generating before deducting expenses like marketplace fees and your cost to ship. To learn more about the formula Flipwise uses to calculate gross sales, and why that may be different from what eBay shows for gross sales, refer to this help article.
Net sales
Net sales is your profit after deducting direct expenses related to each sale. These include the cost of goods sold (COGS), shipping, marketplace fees, and any other costs tied to selling the product. Net sales reflects your actual earnings after accounting for these expenses.
Net Sales = Gross Sales - (COGS + Shipping + Marketplace Fees + Other Sales Expenses)
Average Gross Per Sale
This metric shows the average revenue generated from each sale before expenses are deducted. It helps you understand how much each sale contributes to your total gross income. Comparing average gross per sale with your overall gross income can reveal whether your business is driven more by sales volume or individual transaction size. Sales that resulted in no gross income (e.g., fully refunded canceled orders) are not included in this metric.
Average Net Per Sale
Average net per sale is the average profit earned from each sale after deducting all direct expenses. Comparing this metric to your total net income helps determine whether your business relies on a high volume of lower-margin sales or fewer high-margin sales.
Net Profit Margin (NPM)
Net profit margin (NPM) shows the percentage of your revenue that becomes profit after deducting direct sales expenses. It’s a key measure of how efficiently you’re managing costs relative to revenue. A higher margin means more profit per dollar of sales.
NPM = (Net Sales / Gross Sales) × 100
Average Net Profit Margin (NPM) Per Sale
This metric indicates the average percentage of each sale’s revenue that translates into profit. Comparing this metric to your overall net profit margin helps you determine whether individual sales are consistently profitable or if certain transactions drive your overall profitability. To calculate this metric, Flipwise takes the net profit margin of each sale that occurred during the time frame selected to produce an average. Sales that resulted in no gross income (e.g., fully refunded canceled orders) are not included.
Net Return by Source
Net return by source shows the total net income generated from products sourced from different purchase locations (e.g., thrift stores, garage sales). It helps you identify which sourcing methods contribute most to your profits.
Listings by Source
Listings by source provides a breakdown of the number of products listed from each purchase location. This can give you insights into which sources are providing the bulk of your inventory.
Active Listings by List Price
This metric shows a distribution of your current active listings based on their list price. It only includes active listings that were listed in the current time frame, helping you understand the pricing dynamics of your current inventory.
Net Return by Marketplace
Net return by marketplace breaks down your total net income by each platform you sell on, such as eBay or Etsy. This helps you see which marketplaces are most profitable for your business.
Spent on New Inventory
This metric tracks how much money you’ve spent on acquiring new products during the current time frame. It’s essential for understanding how much you’re investing in new inventory to grow your business. To calculate this metric, Flipwise adds up your purchase price for all items with a purchase date in the time frame selected. It includes both active and sold items.
Cost of Goods Sold (COGS)
COGS represents the direct costs of purchasing the products you’ve sold. Tracking COGS is crucial for understanding how much of your revenue goes toward covering inventory expenses and how it impacts your profitability. To calculate this metric, Flipwise adds up your purchase price for all items sold in the time frame selected.
Marketplace Fees
Marketplace fees reflect the total fees charged by selling platforms like eBay or Etsy. Monitoring these fees is important, as they can significantly affect your profit margins. To calculate this metric, Flipwise adds up all fees for all items with a sold date in the time frame selected. This includes eBay Final Value Fees and promotional fees. It does not include shipping label costs.
Shipping Labels
This tracks the total cost of shipping products to your buyers. Keeping an eye on shipping expenses helps you optimize fulfillment costs and protect your profit margins. To calculate this metric, Flipwise adds up all shipping label costs (including return shipping labels), and subtracts any shipping credits, for all items with a sold date in the time frame selected.
New Listings
New listings measure how many products you’ve added to your sales inventory in a given time frame. Consistently listing new products ensures you maintain a steady stream of items available for sale. To calculate this metric, Flipwise counts all items in your inventory with an original list date in the time frame selected. Ending and relisting the same item does not count as a new listing.
Sales
This metric reflects the total number of completed sales transactions during the selected period. Monitoring sales volume helps you gauge the overall activity and success of your business. To calculate this metric, Flipwise counts all items sold with a sale date in the time frame selected. Canceled and returned sales are excluded from this count. If you sell multiple units as a part of a single order, each unit will be considered a sale.
Average Time to List
This metric tracks how long it takes you to list a product after acquiring it. Reducing the time to list can improve your sales efficiency by making products available to buyers faster. To calculate this metric, Flipwise compares the time between the purchase date and list date, and produces an average for all items listed in the time frame selected.
Average Time to Sell
Average time to sell measures how long it takes for a listed product to sell. It helps you assess how quickly your inventory is moving and can guide your pricing and sourcing strategies.To calculate this metric, Flipwise compares the time between the list date and sale date, and produces an average for all items sold in the time frame selected.
Return on Investment (ROI)
ROI measures how much profit you’re making relative to the amount spent on inventory. It’s a critical metric for evaluating the profitability of your investments. This metric does not reflect income from sold products that have no purchase price defined.
ROI = (Net Sales / Inventory Cost) × 100
Average ROI Per Sale
Average ROI per sale shows the return on investment for each individual sale. Comparing average ROI per sale to your overall ROI helps you assess whether profitability is consistent across sales or driven by certain transactions. To calculate this metric, Flipwise takes the ROI of each sale that occurred during the time frame selected to produce an average. It does not reflect income from sold products that have no purchase price defined.