Automatically reduce your listing price on each relist

Automatic Price Reduction on Relist

When an item isn't selling, gradually lowering the price can help it move. With automatic price reduction, Flipwise reduces your listing price by a percentage you choose each time it relists — so you don't have to manually adjust prices across your inventory.

How it works

Each time Flipwise auto-relists, it reduces the price by a fixed percentage (for example, 5%). The reduction compounds on each relist cycle until it reaches a maximum total reduction that you set (for example, 20%). You can also specify which relist to start reducing the price on, in order to delay the auto-reduction process.

Example: You list an item at $100 with a 5% reduction per relist and a 20% maximum to start at the 2nd relist.

After the 5th relist, the price stays at $80.00 for all future relists.

Enabling automatic price reduction

1. Go to Manage -> Relists and open your auto-relist settings by clicking "Enable auto-relist" if it is not yet enabled or "Update auto-relist" if auto-relisting is already enabled.
2. Under Automatic price reduction, check Automatically reduce the price on relist.
3. Set the Reduce by percentage — this is how much the price drops on each relist.
4. Set the Maximum total price reduction — this is the most the price will ever drop from the original.
5. Specify the Start on relist number value. For example, if set to 3, price reduction starts on an item's 3rd relist.
6. Save your settings.

Both values must be whole numbers (e.g., 5%, 10%, 20%). The maximum must be greater than or equal to the per-relist reduction rate. Here is what the above example would look like in your settings:

What counts as the "original" price?

Flipwise tracks a reference price which is the starting point for calculating reductions. The reference price is set the first time a price reduction is applied.

If you manually change the price on eBay between relists, Flipwise detects the change and resets the reference price to your new price. The reduction cycle then starts over from that new price. Changing a price on eBay effectively says "start fresh from here."

Per-product control

You can disable and re-enable price reduction for individual products without changing your store-wide setting. These controls appear on the product's timeline, in the upcoming Relist Scheduled entry:

• If price reduction is active, you'll see the expected price change (e.g., "Price will be reduced from $49.99 to $47.49") along with a Disable link to turn it off for that product.
• If price reduction has been disabled for a product, the timeline entry will note that auto-price reduction is disabled and show an Enable link to restore it.
• If a listing has already reached the maximum reduction, the timeline will note that the max has been reached and no further reductions will be applied.

Viewing price reduction activity

Scheduled Relists page

The Scheduled Relists page shows a Price Reduction column with the expected price change for each upcoming relist. For example, "$49.99 → $47.49" indicates the price that will be applied on the next relist. "Starts on relist #3" means that the next relist will not reduce the price, because it has not yet reached the starting relist.

Product timeline

Each product's timeline shows price reduction details on relist events. When a relist includes a price reduction, you'll see the previous price, new price, and the percentage that was applied.

If a listing has reached the maximum reduction, the log will note that the price floor has been reached.

Things to know

• Auto-relist must be enabled. Price reduction only applies when Flipwise auto-relists a listing. It does not apply to manual relists.
• Reductions are calculated from the reference price, not the current price. This ensures consistent, predictable steps down to the floor price.
• Turning off price reduction does not undo previous reductions. If you turn off automatic price reduction, either for a specific item or generally, the reduced prices will stay. They will not return to the original listing price.
• The price floor is firm. Once a listing reaches the maximum total reduction, its price will not be reduced further on future relists.
• Changing the price on eBay resets the cycle. If you revise a listing's price directly on eBay, Flipwise treats the new price as a fresh starting point.
• Promotion and price reduction work together. You can use both automatic promotion and automatic price reduction on the same listings. They operate independently — promotion controls the ad rate, while price reduction controls the listing price.
• If you have Best Offers enabled with a minimum offer and/or auto accept amount, Flipwise will reduce the price on your listing automatically as long as the list price stays above the minimum offer and auto accept amount. If the price reduces enough to bring it below either of those amounts, eBay will prevent the listing from being re-published at the time of relist. If this happens, you will get an email alert from Flipwise letting you know so that you can fix the listing and republish it manually.