How to end and relist your listings from Flipwise

Regularly ending and relisting your eBay items can boost visibility in eBay search and may help drive more sales. Flipwise makes this process simple by allowing you to manage it directly within the platform without jumping back and forth to eBay. In this guide, we’ll walk you through how the feature works, how to end and relist in Flipwise manually, and how to automate it so Flipwise handles it for you.

How eBay’s Renewal Works, and Why Flipwise Does it Differently

Every 30 days, eBay automatically renews your active fixed-price listings. While this keeps your items live, it doesn’t actually relist them; it doesn’t create a new eBay Item ID, and your listings aren't treated as “new” in search results. It also counts against your monthly allotment of zero insertion fee listings.

Flipwise improves this process by ending your active fixed-price listings one hour before eBay is scheduled to renew them every 30 days, and then immediately relists them. This creates a fresh version of the listing with a new eBay Item ID, which helps it show up as “new” in eBay search and increases the chance that it’s seen by buyers. 

Similar to when eBay renews your listing, this relist counts against your monthly allotment of zero insertion fee listings, but by allowing Flipwise to end and relist automatically, instead letting eBay renew them, you get a fresh listing that appears as new in search for the same "cost" as eBay's renewal.

When Flipwise auto-relists for you, you will not be charged against your monthly allotment of zero insertion fee listings for both eBay’s renewal and Flipwise’s relist. You will only be charged once.

Relisting and external traffic

When you end and relist an item—whether directly through eBay or using Flipwise—it creates a brand new eBay Item ID. This can help refresh the listing and may improve visibility within eBay search results. However, external search engines like Google may treat relisted items differently. While eBay may give more preference in search to new listings, external search engines may prioritize listing age and continuity. If a significant portion of your traffic comes from outside eBay, relisting could reduce visibility in those external searches.

To see how much of your traffic comes from internal versus external sources, go to your Seller Hub on eBay. Click on Performance in the main navigation, then select Traffic. Switch the view to "Listing views" to compare Organic traffic with External traffic.

Does Flipwise Relist or "Sell-similar"?

From a technical standpoint, there is no difference between a "relist" and a "sell similar" on eBay—both create a new listing with a new eBay Item ID. All relisting done through Flipwise results in a new listing being created with a new eBay Item ID, which eBay sees as a completely new listing.

Enabling Auto-Relisting for Your Entire Store

To turn on auto-relisting store-wide, go to Manage in the main Flipwise navigation, then click Relists. In the top right corner, click the green Enable Auto-Relist button.

Once enabled, Flipwise will automatically end and relist all of your current and future active fixed-price listings on eBay with no extra steps required.

Excluding Multi-Quantity Listings from Auto-Relisting

After enabling auto-relisting, you have the option to exclude multi-quantity listings from being relisted if they’ve generated at least one sale. This can be useful if you have multi-quantity listings that have been active for a while and are already ranking well in search. Relisting them would generate a new eBay Item ID, which could reset their search momentum. Excluding them keeps their current search performance intact.

However, if you choose to allow multi-quantity listings to be relisted even after they have generated a sale, Flipwise will ensure that the correct quantity available is retained on relist.

Note: listings that remain active even though they are out of stock, along with multi-quantity listings that have variations, will be automatically excluded from being relisted. This is because eBay does not allow you to publish a listing with a quantity of 0, and if you have an active listing that is out of stock, or a variation listing with one variation that is out of stock, eBay will republish the listing, but bump the quantity from 0 to 1, which could cause you to sell something you no longer have in your possession.

Excluding out of stock listings from being relisted

By default, Flipwise excludes active listings that are out of stock from being relisted. This is to prevent any scenario where items may sell that you no longer have in stock.

Enabling Auto-Relisting for Individual Listings

If you prefer to enable auto-relisting on a per-item basis rather than store-wide, you can do that too. Just click into the item’s details in Flipwise, tap the three-dot action button in the top right, and select Enable Auto-Relist.

To turn it off later, simply return to the same menu and choose Disable Auto-Relist.

Excluding Specific Listings from Auto-Relisting

If auto-relisting is enabled for your entire store, you can still exclude individual listings as needed. To do this, go to the item’s detail page in Flipwise, click the three-dot action button in the top right, and select Disable Auto-Relist.

This will prevent Flipwise from automatically relisting that specific item. To re-enable it later, just return to the same menu and click Enable Auto-Relist.

Viewing Scheduled Relists

To see which listings are scheduled to be auto-relisted in the future, go to Manage in the main Flipwise navigation and click Relists. At the top of the page, switch the radio button to Scheduled.

This view will show all items in your inventory that are set to be auto-relisted, along with the exact date and time each relist is scheduled. You can also check the Relists column to see how many times each item has already been relisted.

From this view, you can click the “X” on the far right for any listing you wish to disable auto-relisting for.

If you haven’t enabled store-wide auto-relisting—or haven’t turned it on for any individual listings—this screen will be empty.

Viewing Historical Relists

To see a record of past relists, go to Manage in the main Flipwise navigation and click Relists. Then, switch the radio button at the top to Relisted.

This view shows all items in your inventory that have been relisted, whether manually by you or automatically by Flipwise. You’ll also see how many times each item has been relisted by checking the Relists column.

Viewing Listings Excluded from Auto-Relisting

To view items that are excluded from auto-relisting, go to Manage in the main Flipwise navigation and click Relists. Then set the radio button at the top to Excluded.

This view will show:

• Multi-quantity listings with at least one recorded sale (if you chose to exclude them when enabling store-wide auto-relisting), and
• Any listings you’ve manually excluded by disabling auto-relist for that item.

Manually end and relist your items

If you prefer to manually end and relist an item instead of relying on automation, follow these steps:

1. Navigate to the item's detail page in Flipwise.
2. Click the three-dot action button on the right-hand side.
3. Select "End and Relist" from the menu.
4. Flipwise will end the current eBay listing and relist it, creating a new eBay Item ID.

Important: retaining promotional ad rates when relisting

When you end and relist a listing outside of eBay, all listing data and configurations carry over—except for the promotional ad rate and sale events (more on that below). If you use promoted listings, eBay will not automatically retain your ad rate when relisting through Flipwise unless you adjust your eBay settings. Following the instructions below will create a rule-based promotional ad campaign that gets automatically applied to all new listings.

It also means you don't have to apply a promotional ad rate to every new listing you create; the rule will apply it for you automatically.

Finally, this also allows Flipwise to maintain the promotional ad rate when it performs an end and relist of a listing with a promotional ad rate defined. To set this up,

1. Go to your eBay Seller Hub.
2. Click Advertising in the main navigation, then select Campaigns.
3. Click Create a new campaign (top right).
4. Select "Promote Your Listings".
5. Choose General as the campaign strategy, then click Add Listings.
6. At the top, select Rule-Based, and configure conditions to include:
   1. All categories
   2. Any price range
   3. All brands
   4. Any condition
7. Click the Create new rule button.
8. Select Fixed Ad Rate and enter your preferred percentage.
9. Give your campaign a name.
10. Ensure the Campaign Duration is set to Continuous.
11. Click Launch.

With this rule-based campaign in place, all new listings listed on eBay, including any relisted through Flipwise, will have the specified promotional rate automatically applied, which eliminates the need to reapply it manually.

That's all you need to do!

Important: retaining sale events when relisting

If you run sale events, you may need to adjust a different setting on eBay so that your listings retains the sale event when relisted. To do this, ensure you have the checkbox "Include skipped items when they qualify" checked on your sale event settings. There may be a delay after the relist is performed, but after this delay the listings will be re-added to the sale event automatically by eBay.

Time away / vacation mode

If your eBay store is set to Time Away or Vacation Mode, there’s no need to pause Flipwise’s auto-relisting. Listings will continue to be relisted in the background. If your store is configured to prevent sales during this time, buyers won’t be able to purchase anything, including items that are relisted while you’re away.